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[Originally published on the Dash Hudson blog.]

In today’s saturated marketplace, consumer marketing has become a difficult task. As high as 84% of Millennials have been found to distrust traditional advertising, with Gen Z being even more skeptical. And while a great paid strategy is still important, the shift away from conventional methods has made acquiring new customers harder than ever, especially since Millennials and Gen Z are more likely than other generations to have a digital presence. Instead, these demographics are looking to people they trust, whether it’s friends, family, or influencers, for recommendations. …

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[Originally published on the Dash Hudson blog]

It’s no secret that social media is still evolving. As new channels, features, and trends emerge it can be easy for social marketers to get caught up in short-term tactics and lose sight of long-term goals. To stay focused and carve out a clear path for the future, it’s crucial to recognize the most important metrics across every channel-and Instagram is a great place to start.

Dash Hudson’s annual industry benchmark reports are the perfect foundation for brands to understand where they stack up on Instagram against the competition in their unique markets-but…

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[Originally published on the Dash Hudson page]

Over the years, the luxury industry has survived the ups and downs of massive world events including wars, economic recessions, and political turmoil. Today, the industry faces the challenge of adapting to an increasingly digital world. Between new social channels, the rise of the Gen-Z influencer, and 2.14 billion buyers worldwide expected to purchase online in 2021, the way luxury brands connect and interact with their consumers is shifting. Read on to learn more about how brands are leading the way during this transformation in luxury marketing.

The Shift To E-Commerce

No longer able to rely on…

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[Originally published on the Dash Hudson blog]

Shopping on Instagram has become a defining feature of the much-loved channel. Since its launch in 2019, Instagram Checkout has made it easier than ever for users to discover and buy products while browsing the app.

Fast forward to 2021, and to say Instagram Checkout is a success would be an understatement. Over 30 million accounts tap on shopping posts to learn more about products they see each month. And with 72% of users making purchase decisions based on products from the app, Instagram Checkout is transforming how brands sell and users shop…

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[Originally published on the Dash Hudson blog]

TikTok not only served as a light-hearted escape from the challenges of 2020 for consumers-but a new marketing lever for businesses across industries. As the most downloaded app in 2020, TikTok’s growth continues to skyrocket. The platform is on track to reach 1.2 billion users and is a core channel for a successful marketing strategy in 2021.

TikTok quickly transitioned from a channel that brands experimented with to a pivotal medium for reaching new audiences and staying relevant in today’s digital age. As brands increasingly turn to the channel to drive revenue, TikTok…

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[Originally published on the Dash Hudson blog]

The launch of Instagram Reels last summer was an exciting moment for creators and followers alike. It immediately sparked the question: could this be used for brand initiatives? And how would the mechanics of the feature impact content creation? Dash Hudson sat down with Instagram’s Lauren Kohli, business marketing (Stories and Reels), and Juliana Constantino, creative product lead, to find out more.

An Unparalleled Opportunity for Discovery

Before brands get started with Reels, it’s important to understand exactly who they’re reaching and at which level of the funnel. This isn’t a tool for deep conversations with your most…

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[Originally published on the Dash Hudson blog]

While most brands have a presence on Twitter, many are focused on the lower funnel, which tends to be the more reactionary portion of their Twitter audience. While Twitter does lend itself well to customer service, brands that use it solely for responding to requests are ignoring the many upper-funnel customer prospects that their Twitter audience has to offer. Discover why Twitter engagement should be treated less like a text-only reply bot, and more like the visual channel it truly is-a place where opportunities abound to turn your followers into buyers.

Visuals Drive Results

With the…

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[Originally published on the Dash Hudson blog]

Whether it was the most difficult year you’ve ever faced, or simply another 12 months on the calendar (with a few extra hurdles), 2020 is coming to an end. And while our December roundup is typically a highlight reel of travels, events, and favorite memories, this year we wanted to take an opportunity to reflect on the challenges and triumphs we’ve experienced as a team-experiences that may look familiar to many of our partners, customers, and friends. On behalf of the Dash Hudson family, thank you for your continued support. Bring on 2021.

On the Power of Constraints

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[Originally published on the Dash Hudson blog]

When times become challenging, marketing leaders need to make difficult decisions surrounding budget. And, while many things have changed over the past year in the way brands market, it remains true that an organic social strategy is crucial for long-term ROI. A Facebook For Business survey shows that nearly 80% of respondents use Instagram to decide whether to buy a product or service. With this in mind, having a strong brand presence and community where decision-making happens isn’t an option, it is a necessity. …

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[Originally published on the Dash Hudson blog]

2020 presented both challenges and opportunities for CMO marketing initiatives that many had never encountered before. E-commerce growth accelerated at a pace expected to take five years in a matter of weeks, working from home and virtual events quickly became the new norm, and consumers embraced new trends. Marketing executives across industries were forced to ditch the status quo and embrace technology, innovation, and transparency. Agility and forward-thinking separated the leaders from the pack in 2020 and the same will ring true as brands look towards 2021.

Consumer behavior shifted more than ever…

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