Breaking Down Instagram Creator vs. Business Profiles

The Perks

Creator Account vs. Business Account

  1. Next Level Insights: creator accounts get more granular when it comes to follower analytics than regular business profiles. Creator profiles can access daily data on audience growth, and the specific content that was connected to either the spike or dip in followers. Business accounts currently only give users access to weekly data, and it doesn’t include the functionality to connect it to the content that was posted in that timeframe.
  2. Inbox Upgrade: creator profiles can organize their inbox with three tabs, Primary, General, and Requests. The Primary folder is intended for messages that users want to receive notifications for. The General folder is for any messages that a user does not want to receive a notification for, and the Request folder is for messages from anyone that user does not follow. Creators can move messages between folders and allows them to prioritize messages from friends and family. This means users are no longer forced to mix business with pleasure on the ‘Gram, they can have a separate inbox for each.
  3. Profile Options: unlike business accounts, creator profiles have more flexibility on what they choose to include as a CTA on their pages. Creators can remove the click to call and email options. This is Instagram’s solution for non-traditional businesses that are solely operating on social media, without a storefront or office, and of course for users who aren’t look to share their digits with the world.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dash Hudson

Dash Hudson

838 Followers

A modern social marketing software empowering global brands to move at the speed of social.