Free Social Marketing Resources for Remote Work
[Originally published on the Dash Hudson blog.]
Wouldn’t it be nice to glide through each work week like Elle Woods, singing along to Hoku’s “Perfect Day” while everything goes according to plan? When life gets in the way — as it often does — it can take a few adjustments to keep plans on track. If you suddenly find yourself working from home, there are ways to stay productive and check off that to-do list without compromising your health, wellness, or family responsibilities.
For marketers, taking advantage of free digital resources is a great place to start. We scoured our library to bring you everything from e-books to online events in one convenient place. As the Dash Hudson fam likes to say around the office: it’s time to get learnt.
Where to Start
So, you have some time on your hands. Or maybe you’ve deliberately carved out space in your schedule to learn a new skill or perfect one you already have. Whatever your reason for hitting the web, it can still be a challenge to decide where to start. Some of us like to open 20 tabs at a time and flip back and forth between them (guilty 🙋), but that can become overwhelming. The easiest approach is to select a topic or theme that sparks your interest and take it slow. Open one resource at a time and really dig into it.
Ready? Let’s do this.
Get to Know New Channels
Everyone has a favorite social channel, but sometimes an attachment to one prevents you from getting to know another. Keep an open mind and explore what this uncharted terrain has to offer. You might find an exciting opportunity to boost ROI and reach new demographics.
The 5 Differences Between Instagram and Pinterest Strategy
Pinterest Business vs Personal: What’s the Difference?
How to Optimize Your Pinterest Advertising Strategy
Pinterest Metrics: How to Measure and What to do With Them
How to Post Videos on Pinterest
Grow Your Organic Pinterest Strategy in 2019
Grow Your Organic Pinterest Strategy in 2019 — Part Two
Dash Hudson Pinterest Analytics Have Arrived
TikTok
The Biggest TikTok Trends and Why They’re Successful
YouTube
A Guide to YouTube Metrics and Why They Matter
How Brands Use YouTube in a Multichannel Strategy
How to Perform on Social Media: A Content Deep Dive with Allure
Breaking Down Instagram Creator vs. Business Accounts
How to Promote an Instagram Post Like a Pro
Instagram Stories: Benchmarks for Social Success
How Savvy Brands Are Using IGTV
Breaking Down Lo-Fi vs. Hi-Fi Video Performance Across Industries
How to Engage a Diverse Audience on Instagram
Instagram IRL: Bringing Brand Activations to Life on Instagram
Here’s How to Navigate a Like-Less Instagram World
How to Navigate a Like-Less Instagram World Part 2
Monetize Motion: How to Slay Shoppable Video on Instagram
Stargazing: How to Predict Top Performing Instagram Photos
Expand Your Content Offering
There are so many aspects to social media that businesses don’t consider. When should you focus on organic content and when should you push for paid? Are influencers really worth it? What about memes? Consider incorporating alternative content styles and watch your engagement rate soar.
Influencers
How to Build an Organic Influencer Strategy
Why Influencers Love Carousel Posts and You Should Too
Micro vs. Macro-Influencers: When to Tap and Why
A Guide To Influencer Advertising In The UK
Meme Performance
Meme Culture: A POV from an IRL Memer
Do Memes Get Better Instagram Engagement than Other Photos?
Paid and Organic Strategies
The Best Practices to Follow to Optimize Your Paid Social Performance
How to Align Your Paid and Organic Social Media Strategy for 2020
12 Tips to Increase Sales on Social Media
Listen and Learn
Not all of us have the patience to sit and read at home — and that’s totally OK. If you’re more of an audio-visual learner, there are fantastic webinars, podcasts, and online conferences to tune into in the coming weeks. It’s a simple but effective way to connect with like-minded marketers and gain wisdom from the top players across industries.
Webinars
Grow Your Organic Pinterest Strategy in 2020
Conferences
Podcasts
Industry Insights
Different industries require different tactics to meet the needs of their unique social audiences. It’s crucial to guide your strategy with input from industry trends, standards, and achievements. Check out the latest benchmarks, case studies, and e-books curated with up-to-date data for brands across the spectrum.
Benchmark Reports
Case Studies
E-Books
The Definitive Guide to Social Media ROI for the Publishing Sector
The Definitive Guide to Social Media ROI for the Food Sector
The Definitive Guide to Social Media ROI for the CPG Sector
The Definitive Guide to Social Media ROI for the Beauty Sector
Blogs
The Best Financial Services Companies on Instagram
Advertising Best Practices for CBD Brands
Down the Rabbit Hole: How LikeShop Multiplies Traffic for Publishers
Aspirational Brands and Customer Loyalty: How Do They Do It?
LikeShop for Professional Sports Teams
Social Media: Your Next Adventure
Maybe you’re here because social media is a world your brand is just starting to explore. Here’s more info on jumping into social and how Dash Hudson can help optimize your workflow and results.
For Beginners
How to Seamlessly Jump into a Social Media Job
Leveraging AI for Marketing ROI: Dash Hudson & Automat
Event Recap: The Intersection of Content & Commerce
Dash Hudson’s Features
Introducing… Dash Hudson’s Visual Trends
Introducing Dash Hudson’s Integration with Google’s Shoppable Images
Drumroll, Please — DH Story Boards Are Here
Keep it locked on the Dash Hudson blog for more free marketing resources, tips, and tricks to expand your social expertise.
Header image: @girlsnightinclub
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