How The Multichannel Strategy Has Changed

  • Time spent in apps is increasing all over the world, and our reliance on technology is higher than ever.
  • Birchbox, Vogue Magazine, and MATCHESFASHION are taking unique approaches to multichannel marketing.
  • Brands with robust digital marketing and ecommerce structures in place are thriving.
  • Now is the time to build a foundation on new channels to secure your future.
  • Time spent in apps is increasing. In Italy, time spent in apps is up +30%, while the US, France, and Germany, have seen between +10% and 15% growth.
  • In the UK 40% of people are using more social media, 33% are using Facebook more and 39% are streaming more.
  • Instagram and Facebook Live views doubled in one week in Italy.
  • Among Gen Z, 51% are watching more online videos.
  • The advertising industry in the US is looking at $26 billion losses as ad spends decline up to 50%.
  • Microsoft said they’ve seen two years of digital transformation in two months.

How Brands are Embracing New Norms — and Thriving as a Result

A Multichannel Marketing Strategy Built for Long-term Success



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dash Hudson

Dash Hudson


A modern social marketing software empowering global brands to move at the speed of social.