How to Source Top-Performing Content in a WFH World

  • The two key places for marketers working from home to source content: your community and your archive.
  • Brands like Ganni and Pretty Little Thing are launching engaging campaigns to connect with their online communities and generate UGC.
  • Luxury fashion brands including Versace and Louis Vuitton are seeing an uptick in engagement from repurposing archival content.
  • Brands are leveraging predictive performance technology to select high-performing photos and videos from their archives and communities.

The State of Play

Two Sanctuaries

Choices, Choices, Choices.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dash Hudson

Dash Hudson

A modern social marketing software empowering global brands to move at the speed of social.