In Conversation with Belinda Liana from Stylerunner
[Originally published on the Dash Hudson blog.]
Spring is here, and we all know what that means…3 months until the season of sunshine, sundresses, and swimwear (aka the time of year when fitness and health trends peak). TBH, who doesn’t want to look and feel their best in the summertime?
In the spirit of spring/summer resolutions, we sat down with marketing and content specialist, Belinda Liana from the world’s most coveted activewear site Stylerunner, to divulge some of her fitness secrets, her path to social media success, and of course her sneaker game POV. P.S. She’s also major style inspo on Instagram so give her a follow @_belinaliana _
1. How did you get into your current role?
When I was 18 and just finished high school, I started to work on my personal platform, as over the years I was interning for magazines and companies such as Dolly and Mercedes Benz Fashion Week, as well as interning closely with fashion stylists. I had posted some of this content on my IG and had attracted a following. So, I took a gap year before commencing my degree at UNSW for Media/Design. In my gap year I freelanced for a few brands doing content creating and worked as a retail assistant.
Fast forward 12 months when I met Stylerunner’s CEO, Julie Stevanja at Mercedes Benz Fashion Week, and we complimented on each other’s sneakers! 3 months later, my friend who was the stylist at SR put me forward for the content creation role. A few weeks later I found out I got it, so I didn’t end up doing my degree and have been working my way happily at Stylerunner ever since. I’m now the Marketing & Content Specialist!🙂
2. What are the top fitness brands on Instagram and why?
Nike/Nike Women: their content is next level! I also love P.E Nation and Beach Riot — they both have super cute aesthetics on their Instagram accounts.
The DH Perspective
Fitness giant Nike has its social strategy on lock. The brand is killing it on Instagram, and is an industry leader in organic reach. The @nikefootball handle reaches close to 90M users, compared to the average 30M for fitness brands on Instagram.
3. What’s your favorite sneaker trend?
My fave sneakers are the New Balance 990 v4, New Balance 608, and Nike Air Max 97! I love how the original Dad Shoes (NB 990 and 608) have made a comeback in a contemporary manner. The Nike Air Max 97 in Gold is a true classic!
4. Where do you buy most of your active wear from?
Stylerunner (of course). 😉
5. Describe your workout/fitness routine! What is your favorite workout?
Barry’s Bootcamp opened in AUS a year ago, and since then we have been doing regular classes there as a team — it’s great! Aside from that, this summer I have taken up weekly tennis which has been so fun. I also want to get back into ballet. I trained in ballet for 13 years prior to an injury!
The DH Perspective
Taking group exercise classes with your squad is always more fun than working out alone. Being part of a fitness community is so motivating! Another place where community is key? On Instagram. Fostering an engaged community on the channel is of top priority for all brands in 2019. @barrysbootcamp is doing just that–the company has an average engagement rate of 1.36% which is 22% higher than the fitness industry average of 1.05%!
6. What is your go-to pre/post workout meal?
My staple is a green juice and two slices of toast with avocado, spinach and eggs.
The DH Perspective
Can you picture a more Instagram-able meal than avocado toast and a green juice? Didn’t think so. #Avocadotoast has over 1.1M trending posts on Instagram. As for green juice of choice, #celeryjuice is all the craze for 2019 — being featured in more than 115K posts on Instagram.
What’s next? Check out Styleunner’s Instagram account for a glance at the world’s most coveted activewear.
Header image: @stylerunner
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