Chrissy Rutherford is a bonafide social media superstar and a legit style authority as Harper’s Bazaar senior fashion editor, where she also spearheads the storied publication’s Instagram direction. Check out our interview below to hear her speak about the mag’s social strategy and how Dash Hudson fits into her everyday work routine. ✨
Harnessing the power of social media has been a game-changer for smart publishers in recent years, from both a branded content distribution standpoint and as a tactical strategy to drive revenue. It was not easy to digitize a completely analog medium anchored in hierarchy and long-standing traditions, but the smart ones rose to the challenge and remained at the top of their game.
Social proved to be an exceptional opportunity for publishers to extend their reach, work in real-time, and connect with a brand new set of relevant readers. And as America’s first-ever fashion magazine, Harper’s Bazaar has been doing just that, with the guidance of super chic, extra digitally savvy Chrissy Rutherford (aka @chrissyford). Not only is she the mag’s senior fashion editor, but she’s also its social media manager.
As someone with pure chic running through her veins, not to mention full-on social expertise thanks to her own Insta creds, she (wo)mans the Harper’s Bazaar account with aplomb, brilliantly communicating the mag’s visual narrative through various on-brand content pillars. The leading luxury glossy is all about elegance and fierceness, which is instantly apparent when glancing at its Instagram profile.
Translating the Harper’s Bazaar artistry and storytelling DNA onto the visual social medium is core to Chrissy’s mission, and she achieves that with the help of data partner Dash Hudson. We recently caught up with her to chat about the publication’s ethos and vision for its most important channel, as well as holding its position as a clear leader in the space.
Watch the interview below. 🎬
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