Instagram IRL: Bringing Brand Activation to Life on Instagram

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[Originally published on the Dash Hudson blog.]

Earlier this month, Dash Hudson hosted an intimate Master Class event with one of our oldest and most beloved customers, MATCHESFASHION.COM

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Hosted at Sketch, arguably the most Instagrammable restaurant in London (if you know, you know), we brought our customers together with their peers to share knowledge and find new solutions to challenges brands face today.

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Hannah Fillis, head of social at MATCHESFASHION.COM, sat down with Michaela Atkinson, head of content at Dash Hudson, for a candid chat around the brand’s activations at Frieze Art Fairs in LA, NYC and London.

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It wouldn’t have been a Dash Hudson event without a heavy dose of measurement. MATCHESFASHION.COM have cracked the code to Instagram ROI and made reporting a breeze through utilizing tools like Relationship IQ and Boards.

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Feedback from our customers? “When’s the next one?” We had a great time, and we’re glad you did too.

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