Q&A: Nike’s Maria Civitate Shares Tips for Omni-Channel Success

Could you provide a little background on your current and previous roles at Nike?

The sneaker industry has historically been a male-dominated space. Is this still the case? From both business and consumer perspectives? What has this experience been like for you?

You’ve managed digital and brand marketers throughout your career. What do you think are the most important skills or personality traits in a high performing marketer? How do you know when you’ve found a star?

  • They prioritized doing what’s right over being right
  • They sought to improve themselves, not to prove themselves
  • They welcomed feedback and made space for diversity of thought

How did COVID-19 impact the sneaker industry? How do you see the industry evolving?

What’s your approach to marketing data and insights?

Air Jordan is a brand that has transcended generations and is still the height of coolness in the sneakers and streetwear world. What is the Jordan brand’s secret to cultivating and maintaining such longevity in its appeal since the 1980s?

Social commerce is a hot topic for brands in 2021. What are your predictions for the evolution of social media shopping this year?

What’s the biggest lesson you’ve learned in your career?

What has been your biggest win in your career so far?

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