User Generated Content Strategy for E-Commerce

What is Lifestyle Imagery?

  • Invoke feeling and emotion around products
  • Show product scale
  • Provide social proof
  • Demonstrate product use-cases

What is Catalog Photography?

  • The customer can see the product in a clean, neutral setting
  • The brand can clearly articulate exactly what is being sold
  • It puts the focus on the product

What is User Generated Content? (UGC)

Aligning Your Content Strategy

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