Who to Follow on Instagram: Athleisure Brands

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[Originally published on the Dash Hudson blog.]

Instagram is a bottomless well of inspiration: the categories are multiple and most of the players are MVPs. If you’re feeling woozy from all the options of beautiful accounts at your fingertips, hit the refresh button with the must-follow galleries we’ve identified in our aptly named Who to Follow on Instagram series.

This is your guide to the best Instagram accounts. Prepare for sensory overload.

We’ve all been sucked in by the Instagram vortex. But when it’s part of your job description, like yours truly, the hours spent on the daily scrolling through the photo-sharing app are completely justified. At least that’s what I like to tell myself 🤔. For those of you whose livelihood does not depend on your Instagram savviness, it can be a real counter-productive wormhole. The struggle is indeed real.

Struggle no more: I’m here to save you some precious clock ticks by identifying the best accounts in every category to help you avoid the, um, less savory. Welcome to the Who to Follow on Instagram series. Scrolling through Insta can make for an explosion of the senses — Models? Check! Dreamy blooms? Check. Home decor? Check and check! Fashun? You got it! Today we’re focusing on a niche that’s been picking up steam in the past few years: the athleisure trend!

As it turns out, everyone’s favorite polarizing fad is actually here to stay. It’s not that surprising given that health and wellness has established itself as the lifestyle of the Insta era. Leading a busy wholesome existence is hard enough as it is — good thing these brands are swooping in to help us look cute while still providing sartorial pragmatism. Not to mention actual stylish workout garb to inspire fitness.

In fact, some of these businesses are creating really amazing content to reinforce their brand image and differentiate themselves in this booming segment. We sleuthed around to identify the best ones. So whether you’re on the prowl for a new athletic wardrobe, are seeking multitasking garments, or are simply in need of some fitness inspiration, check out the 14 athleisure brands below that are reinventing what functional clothes are by way of a strong visual identity.

This’ll almost make you enthusiastic about working out. Almost. 🏋️‍♀️

@alala

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@outdoorvoices

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@carbon38

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@thisisaday

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@ayr

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@sweatybetty

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@bandier

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@koralactivewear

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@lululemon

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@varley

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@vimmia_active

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@aloyoga

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@michi_ny

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@spiritualgangster

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Learn more on how an athleisure brand can turn Instagram into a revenue stream.

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