Why Twitter Engagement Is Crucial for Brands

[Originally published on the Dash Hudson blog]

While most brands have a presence on Twitter, many are focused on the lower funnel, which tends to be the more reactionary portion of their Twitter audience. While Twitter does lend itself well to customer service, brands that use it solely for responding to requests are ignoring the many upper-funnel customer prospects that their Twitter audience has to offer. Discover why Twitter engagement should be treated less like a text-only reply bot, and more like the visual channel it truly is-a place where opportunities abound to turn your followers into buyers.

Visuals Drive Results

From Tweet to Product Page

Setting Up Your Strategy

From there, like any other social channel, setting benchmarks and goals for your team is key to understanding where you are now, and where you want to be in the future. A regular cadence on reporting will help track your progress and let you know whether you can stay the course with your current strategy or if you want to make some adjustments. You and your team can easily implement these techniques into your current workflow with Dash Hudson’s Twitter Insights. You’ll have all the information you need, without the noise and clutter that comes along with other Twitter analytics tools.

Your brand is unique, and has a voice that your followers want to hear. It should be represented creatively on all channels including Twitter. It’s the perfect time to level up, and tap into the opportunities that are sitting right there. Your Twitter followers await.

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Originally published at https://blog.dashhudson.com on December 17, 2020.

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