[Originally published on the Dash Hudson blog]

The COVID-19 pandemic and subsequent lockdown led to shockwaves across industries in Europe and The United Kingdom, sending the European Union into the worst recession in its history. As brick-and-mortar businesses shut up shop and physical touchpoints became few and far between, brands…

[Originally published on the Dash Hudson blog]

In the wake of the pandemic, more importance has been placed on the digital storefront than ever before. Shopping online has become commonplace for most consumers. In fact, two-thirds of consumers are shopping online more frequently now than pre-COVID and 43% of shoppers…

[Originally published on the Dash Hudson blog]

Air Jordan has built brand loyalty and longevity that most marketers only dream about. The brand has transcended generations since its inception in the early 1980’s, and somehow maintained its secure spot at the forefront of streetwear coolness throughout the hard-working, status hungry…

[Originally published on the Dash Hudson blog]

One of the brilliant parts of social media marketing is that there are no hard and fast rules. Marketing professionals have the freedom to build and maintain a unique brand voice on social media, and can adjust strategies according to best practices, and…

[Originally published on the Dash Hudson blog]

Effective video content-whether organic or paid-will almost always make a bigger impact with your target audience than static content. The challenge? Stopping that audience from scrolling by. Video thumbnails are one of the most important factors for driving engagement. …

[Originally published on the Dash Hudson blog]

Few things are more exciting to fashion followers and marketers alike than watching two of your favourite brands team up. While the fashion industry weathered many ups and downs in the last year, it also saw unique capsule collections and unlikely mashups from…

[Originally published on the Dash Hudson blog]

If there’s anything that the previous year has taught us, it’s that change can happen quickly. Keeping on the pulse of a rapidly changing industry allows marketers to stay agile and make strategy adjustments as needed. So far, we’ve seen the increased importance…

[Originally published on the Dash Hudson blog.]

In today’s saturated marketplace, consumer marketing has become a difficult task. As high as 84% of Millennials have been found to distrust traditional advertising, with Gen Z being even more skeptical. And while a great paid strategy is still important, the shift away…