Apr 19, 2021Leverage Your Social Media Library To Create On-Site Galleries[Originally published on the Dash Hudson blog] In 2021, online shopping has become the norm. Over the last five years, growth in the digital shopping sector has been evident, and in 2020, US e-commerce sales were up 44% year over year. In response, businesses are looking for creative ways to…Social Media5 min read
Apr 13, 2021Benchmarks for Social Media Marketing in Europe[Originally published on the Dash Hudson blog] The COVID-19 pandemic and subsequent lockdown led to shockwaves across industries in Europe and The United Kingdom, sending the European Union into the worst recession in its history. As brick-and-mortar businesses shut up shop and physical touch points became few and far between…Europe3 min read
Apr 7, 2021User Generated Content Strategy for E-Commerce[Originally published on the Dash Hudson blog] In the wake of the pandemic, more importance has been placed on the digital storefront than ever before. Shopping online has become commonplace for most consumers. In fact, two-thirds of consumers are shopping online more frequently now than pre-COVID and 43% of shoppers…Ecommerce4 min read
Apr 1, 2021Q&A: Nike’s Maria Civitate Shares Tips for Omni-Channel Success[Originally published on the Dash Hudson blog] Air Jordan has built brand loyalty and longevity that most marketers only dream about. The brand has transcended generations since its inception in the early 1980s, and somehow maintained its secure spot at the forefront of streetwear coolness throughout the hard-working, status-hungry culture…Sports8 min read
Mar 25, 2021Local vs. Global Instagram Handles[Originally published on the Dash Hudson blog] One of the brilliant parts of social media marketing is that there are no hard and fast rules. Marketing professionals have the freedom to build and maintain a unique brand voice on social media, and can adjust strategies according to best practices, and…Instagram Marketing3 min read
Mar 16, 2021How to Optimize Your Thumbnails to Maximize Video Engagement on Social Media[Originally published on the Dash Hudson blog] Effective video content-whether organic or paid will almost always make a bigger impact with your target audience than static content. The challenge? Stopping that audience from scrolling by. Video thumbnails are one of the most important factors for driving engagement. …Video Marketing5 min read
Mar 8, 2021Top-Performing Brand Collaborations and the Marketing Strategies Behind ThemFew things are more exciting to fashion followers and marketers alike than watching two of your favorite brands team-up. While the fashion industry weathered many ups and downs in the last year, it also saw unique capsule collections and unlikely mashups from huge names. Any great marketer knows that with…Instagram4 min read
Mar 2, 2021How the Latest GDPR Privacy Policy Updates Have Affected Organic Metrics on Facebook and InstagramIf there’s anything that the previous year has taught us, it’s that change can happen quickly. Keeping on the pulse of a rapidly changing industry allows marketers to stay agile and make strategy adjustments as needed. So far, we’ve seen the increased importance of having a social media presence alongside…Gdpr3 min read
Feb 22, 2021How to Craft a Sophisticated Influencer Marketing Program[Originally published on the Dash Hudson blog.] In today’s saturated marketplace, consumer marketing has become a difficult task. As high as 84% of Millennials have been found to distrust traditional advertising, with Gen Z being even more skeptical. And while a great paid strategy is still important, the shift away…Influencer Marketing8 min read
Feb 12, 2021Strategies for High Performance from the Top Brands on Instagram[Originally published on the Dash Hudson blog] It’s no secret that social media is still evolving. As new channels, features, and trends emerge it can be easy for social marketers to get caught up in short-term tactics and lose sight of long-term goals. …Instagram4 min read
