[Originally published on the Dash Hudson blog]

The COVID-19 pandemic and subsequent lockdown led to shockwaves across industries in Europe and The United Kingdom, sending the European Union into the worst recession in its history. As brick-and-mortar businesses shut up shop and physical touchpoints became few and far between, brands began relying on social media to stay connected. …

[Originally published on the Dash Hudson blog]

In the wake of the pandemic, more importance has been placed on the digital storefront than ever before. Shopping online has become commonplace for most consumers. In fact, two-thirds of consumers are shopping online more frequently now than pre-COVID and 43% of shoppers now feel more positive about this digital shift. Since it appears the online marketplace is here to stay, agile brands are hyper-focused on optimizing the shopping experience for customers to maintain and grow the health of their businesses.

But, there is a major component of shopping that is missing online…

[Originally published on the Dash Hudson blog]

Air Jordan has built brand loyalty and longevity that most marketers only dream about. The brand has transcended generations since its inception in the early 1980’s, and somehow maintained its secure spot at the forefront of streetwear coolness throughout the hard-working, status hungry culture of Gen X, the ambitious and tech-savvy Millennials, and now the socially conscious, digitally native Gen Z.

For the first addition to our Marketing Leaders Spotlight Series, I sat down with Maria Civitate, Global Manager at Nike, who drives omni-channel marketing strategy for SNKRS and NBHD in Jordan Brand…

[Originally published on the Dash Hudson blog]

One of the brilliant parts of social media marketing is that there are no hard and fast rules. Marketing professionals have the freedom to build and maintain a unique brand voice on social media, and can adjust strategies according to best practices, and shifts in consumer preference. Since there is no one-size-fits-all solution, testing what works takes time and resources. There has been an ongoing debate in the social media community on the use of local versus global handles on Instagram and the ROI gained from each. …

[Originally published on the Dash Hudson blog]

Effective video content-whether organic or paid-will almost always make a bigger impact with your target audience than static content. The challenge? Stopping that audience from scrolling by. Video thumbnails are one of the most important factors for driving engagement. Selecting eye-catching video thumbnails will maximize video engagement on social media and bolster views.

Video usage by brands was already increasing, but 2020 kicked the rise of video into high gear. Brands introduced new styles of videos to bolster community-building efforts and ramp up e-commerce sales more than ever before. And for good reason…

[Originally published on the Dash Hudson blog]

Few things are more exciting to fashion followers and marketers alike than watching two of your favourite brands team up. While the fashion industry weathered many ups and downs in the last year, it also saw unique capsule collections and unlikely mashups from huge names. Any great marketer knows that with the right social strategy, the reach, brand awareness, and engagement that come from the power of combining forces can be huge. …

[Originally published on the Dash Hudson blog]

If there’s anything that the previous year has taught us, it’s that change can happen quickly. Keeping on the pulse of a rapidly changing industry allows marketers to stay agile and make strategy adjustments as needed. So far, we’ve seen the increased importance of having a social media presence alongside an e-commerce strategy, the meteoric rise of TikTok, and new tools and features to leverage on Instagram and Facebook. Most recently, Facebook and Instagram have made changes to messaging-related features and metrics to comply with GDPR privacy policy updates.

What Changed?

While historical messaging-related data…

[Originally published on the Dash Hudson blog.]

In today’s saturated marketplace, consumer marketing has become a difficult task. As high as 84% of Millennials have been found to distrust traditional advertising, with Gen Z being even more skeptical. And while a great paid strategy is still important, the shift away from conventional methods has made acquiring new customers harder than ever, especially since Millennials and Gen Z are more likely than other generations to have a digital presence. Instead, these demographics are looking to people they trust, whether it’s friends, family, or influencers, for recommendations. …